Margin vs markup

Desired profit margin is “how much of the customer’s price do I want to keep as profit?” A 40% margin means about 40¢ of every dollar of selling price is profit, after the costs you entered and marketplace fees.

Markup is different: it adds a percent onto cost. “Cost $10 plus 40% markup” is not the same as a 40% margin on the selling price. Mixing them up usually makes the price too low.

Wherever a PrintProfit3D tool says margin, it means a share of the selling price — the same helper you see in Print Profit. Wholesale Pricing also cares about the retailer’s margin: they need room to resell, which is separate from yours.

You do not need to convert markup in your head. Enter the margin you actually want to keep.